American casinos are gearing up for a significant makeover. Millennials have changed the way businesses, politics and government operate and now they are also changing the layout of casinos as we know it.
Currently, your average casino looks like a never ending sea of bright lights, spinning reels and hopeful sound effects. Who can you bank on seeing sitting at the slot machines? According to recent studies, the majority of people who play the slot machines are over 50. Casinos’ large investments in slot machines are just not attracting the type of crowd that they are going for.
The New York Times reports that in 2014, millennials made up 27 percent of all visitors to Las Vegas, but only 63 percent of them actually gambled, compared to 78 percent of baby boomers and 68 percent of Generation X visitors. These discouraging figures have led casinos to reconsider the emphasis of their floor layout and trade in slot machine real estate for a newcomer to the casino industry, video games.
An executive at Gamblit Gaming analyzed the millennial mentality saying “millennials have grown up in an era of digital media and games. The passive experience of a slot machine does not resonate with them.”
In the near future millennials will find video games catered to a casino style; games with competitive racing, shooting and even brand name games such as Call of Duty. Instead of walking into a sea of slot machines, casino visitors will have more gambling options in smaller more intimate settings.
One major draw to slot machines is their extreme simplicity. One push of a button or pull of a lever and watch your chances at winning spin to a stop. The video games manufactured for casinos are going to attempt to incorporate that simplicity.
One game that Gamblit Gaming is currently developing is called Smoothie Blast. Unlike a passive slot machine, players can engage with Smoothie Blast by choosing fruits to go into their smoothies; some combinations will yield higher results and points and improve the original bet. This game will serve the dual purposes of combining an engaging, yet simple experience for millennials to draw them to casinos.
This new trend is creating a controversy between traditional gamblers or casino patrons and the innovative casino owners. Many casino customers want to preserve the traditional feel that has existed in casinos for decades. The real games such as poker, blackjack and other popular ones do create a high stakes, classy feel that could be tarnished by millennials playing Call of Duty for money.
Discussions are still being had as to how casinos can achieve a balance. However, for those of you that are not interested in a video game atmosphere, but looking for a comfortable, traditional poker environment, Capitol Casino can provide what you are looking for. Capitol Casino currently offers competitive tournaments at varied levels, texas hold’em, blackjack, omaha hi-lo, EZ baccarat or even pai gow poker.